TikTok, CAF partner to unite African football fans across the world
TikTok and the Confederation of African Football (CAF) have announced a first-of-its-kind partnership that will bring live screamed football content to fans, both on the continent and across the globe. The deal marks TikTok’s first major brand partnership in Africa and supports the continent’s most popular sport. Through this year-long sponsorship, TikTok will be supporting […]