Will customers pay for ethical sourcing?
Images from left: David Rotenberg; Dianna Rea High David Rotenberg Owner, David Craig Jewelers Langhorne, Pennsylvania Yes, consumers will spend a little more for ethically sourced diamonds, but I think we need a reality check. I don’t believe the consumer necessarily thinks it’s worth paying 20% to 25% more for a diamond from a company that’s socially responsible. Customers are...