BMW is charging $18/month to activate heated seats, and $10/month for heated steering wheel
BMW cars have heated seats and steering wheels, but you have to buy a subscription or BMW will remotely disable the functionality of the features. South Korea's BMW ConnectedDrive Store, which sells the heated seat and steering wheel subscriptions ($18/mo and $10/mo, respectively) also lets you pay to unlock other hardware features such as a "high-beam assistant, additional safety systems, and the camera-based Driver Recorder," according to Motor1. — Read the rest