Paramount Locks Up UEFA Soccer Through 2030 In U.S. With 6-Year, $1.5B Extension
Paramount Global has renewed its U.S. rights deal for UEFA soccer, agreeing to pay $1.5 billion for a six-year extension through 2030. When it was known as ViacomCBS, the company emerged as the surprise winner of a previous auction for UEFA rights, securing a deal through 2024. The matches proved a popular draw on CBS […]