UK regulator bans Unilever's 'misleading' green ad
Britain on Wednesday banned an advertisement from consumer goods group Unilever over "misleading" environmental claims for its laundry detergent brand Persil. The Advertising Standards Authority (ASA) said the television advert, which claimed Persil was "kinder to our planet", had failed to demonstrate environmental benefits. The ad, featuring children picking up litter on rivers and beaches, stated that Persil bottles were made with 50 per cent recycled plastic and that the liquid detergent cleaned at low temperatures. Читать дальше...
