What's the deal with Yolo, the #1 app that's taken over Snapchat

There's a new app that's topping the App Store: Yolo.

If you're not a teen, or don't spend a lot of time on Snapchat, you might not have heard of Yolo. But the app is undeniably a viral hit.

It's spent more than three weeks in the App Store's top 10 apps and has held the top spot for nine days in total. The app has been downloaded about 5 million times since its release on May 2, according to data from analytics firm Sensor Tower. 

What is Yolo?

It's an anonymous Q&A app that lets people ask their social media followers for feedback. Unlike other anonymous apps before it, though, the app is built around Snapchat. You can log in with your Snapchat credentials (your Bitmoji avatar is optional)  and the app then redirects you to Snapchat, where you can ask for "feedback" directly from your followers. Read more...