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Новости за 20.02.2024

The Zombie Law Trump Wants to Use to Ban Abortion Nationwide

The New Republic 

Donald Trump’s lawyer really, really, hopes that Donald Trump doesn’t blow up their plan to ban abortion nationally by talking about it publicly before the election—at least according to the aforementioned Trump lawyer, speaking to The New York Times. Why Jonathan Mitchell, the conservative attorney from Texas, would boast in a national newspaper about a plan that he also supposedly hopes doesn’t become a campaign issue is unclear. Why he is using an open media channel to muse about what his client... Читать дальше...

Try To Keep Up With Ed Park’s Conspiracy-Laced Epic

The New Republic 

Korean history is not usually taught in schools here in the United States. We learn it in other ways: through our family and friends; through Korean school programs, often run through evangelical and Roman Catholic churches and their summer programs; through undergraduate classes in East Asian studies and Asian American studies; and through the Korean and Korean American fiction, nonfiction, poetry, and memoirs where we learn everything our families and teachers won’t or can’t tell us. In my own reading life... Читать дальше...

The Supreme Court Is on the Verge of Criminalizing Homelessness

The New Republic 

Since the onset of the Covid-19 pandemic, advocates and policy analysts have warned of a homelessness “tsunami.” It’s the worst-case scenario where the combination of lost income, backlogs of owed rent, and a lack of local government foresight contribute to a surge of people losing housing and ending up on the street. Well, it has arrived—and it’s poised to get much worse as the Supreme Court is set to decide whether to make homelessness a de facto crime.

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DA Fani Willis testified she paid cash during trips with top prosecutor. One winery host remembers her paying in paper bills - CNN

Google.com 

  1. DA Fani Willis testified she paid cash during trips with top prosecutor. One winery host remembers her paying in paper bills  CNN
  2. Fani Willis ethics case may reverberate long after judge decision: Experts  ABC News
  3. Loeffler: Willis affair ‘shatters any notion’ of fair Trump trial in Georgia  The Hill
  4. Fani Willis' Huge Cash Payments Revealed as New Witness Emerges  Newsweek

PHD Is Adweek’s Global Media Agency of the Year

Adweek.com 

PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. That's in part because it's stuck...

Christina Aguilera’s Sexual Wellness Brand Is Rewriting the Playbook for Women

Adweek.com 

In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality. Over two decades on, Aguilera is rewriting the playbook for women once more,...

Breakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth’ for Brands

Adweek.com 

Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. It's a model...

Fast Fashion Is Thwarting the Resale Industry’s Dream of Circularity

Adweek.com 

Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges. Two...

Новости России
Москва

Кадеты шатурского «Гвардейского класса» посетили с экскурсией ОМОН «Пересвет» Росгвардии в преддверии дня образования подразделений боевой подготовки.


Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands

Adweek.com 

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,...

The Out-of-Home Advertising Recovery Has Not Been Equal

Adweek.com 

Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S. out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence...

Mediahub Is Adweek’s US Media Agency of the Year

Adweek.com 

For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West...

With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

Adweek.com 

Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category...

Shannon Washington on the Process of Becoming a Leader

Adweek.com 

In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn't an easy decision. "Initially,...


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