By Samir Bhattacharya and Yuvvraj Singh
In 2014, during the Central Foreign Affairs meeting in Beijing, Chinese President Xi Jinping advocated for strengthening China’s soft power globally by improving how the country communicates its message. In the subsequent years, Chinese state-controlled media focused on cultural investments and international cooperation, establishing marketing networks and expanding the reach of quality cultural assets abroad, particularly in Africa.
China’s... Читать дальше...