Jaguar bosses hit back at ‘vile hatred and intolerance’ following new rebrand - LBC
- Jaguar bosses hit back at ‘vile hatred and intolerance’ following new rebrand LBC
- Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars The Guardian
- Jaguar’s “woke” rebrand is a commercial masterstroke The New Statesman
- Jaguar boss defends ‘bold’ rebranding after backlash over video Financial Times
- Jaguar has rebranded when it needed to revitalise Marketing Week