Women spend seven weeks of their lives washing their faces and applying moisturiser in a bid to look younger
WOMEN spend weeks of their lives washing their faces, applying moisturiser and exfoliating in a bid to look younger, a study has revealed.
The average Brit uses three products a day on their face to try and keep wrinkles at bay, which was voted the most worrying skin concern.
The study of 2,000 adults revealed dark circles under their eyes was the second biggest fear, followed by dry skin.
In a bid to look their best, women spend a whopping seven weeks washing their face, and four weeks exfoliating.
They will also spend six weeks of their lives applying moisturiser, as they set aside three minutes a day to apply lotion.
They also spend a total of three days wearing face masks, 25 days applying anti-ageing serum, and 23 days oiling their skin.
And they will also end up spending nine days plucking their eyebrows – part of most women’s grooming routine – as well as 10 days painting their nails.
A spokeswoman for O’Keeffe’s skin care, who commissioned the study, said: “Our results found we’re a nation that loves to primp and preen themselves.
“Squeezing, waxing, shaving and slathering on lotions, Brits are happy to go to extreme lengths to keep themselves looking their best.
“But a comprehensive skincare regime needn’t take you hours and hours – and of course, diet also plays a big part.”
How long women spend on beauty in a lifetime
- Washing face: Seven weeks
- Moisturising: Six weeks
- Exfoliating: Four weeks
- Applying anti-ageing serum: 25 days
- Applying skin oils: 23 days
- Painting nails: 10 days
- Plucking eyebrows: Nine days
- Wearing facemasks: Three days
While most women stuck to three products a day, nearly 20 per cent admitted to using more than 10.
More than half of those who took part thought moisturising regularly was the key to warding off the signs of ageing, with the average woman using up six litres in their life.
And despite 37 per cent currently, or previously suffering, from acne, around two-thirds don’t have a skincare regime.
Brits have on average five ‘bad skin days’ a month, and a fifth of people avoid socialising due to their skin.
Women also thought it was unfair women are ‘expected’ to take more care of their appearance than men.
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