The age of iApple is over
Once upon a time there was a company with a few weeks left to live in desperate search of leadership and a good idea. That’s the Apple story that got us here:
Change is here
The Apple that gave us the iMac reflected a time when liberal individualism was at its highest point.
In this context, it made sense that a firm led by what was promoted as a pair of tech industry Svengalis (Steve Jobs and Jony Ive) would somehow reflect the zeitgeist and introduce products that defined their age.