7 Reasons You Should Work with Brand Advocates and Influencers

As a brand, you have probably heard of influencer marketing. Influencer marketing platforms like IZEA makes this concept hard to miss.

One thing stands out clearly though: you're not sold on having to work with brand advocates (users of your products/services who keep talking about how great you are to people within their sphere of influence) or influencers (popular individuals who have a say in shaping consumer behavior).

But you just might change your ...