The Summer of ’69, by the Numbers
$314
Fender Stratocaster
The preferred instrument of Jimi Hendrix would have set you back the equivalent of $2,200 in 2019 dollars but would be worth upwards of $9,000 today.
$18
Woodstock ticket price
Advanced tickets for the 1969 music festival cost the equivalent of $120 today (though around half the 400,000 attendees did not have a ticket). By comparison, a general admission pass for Coachella costs $429.
$2,200
Volkswagen bus
The official transporter of hippies, surfers, and vacationing Europeans would cost a very egalitarian $15,350 in 2019 dollars. Expect VW’s new electric ID Buzz camper to cost significantly more when it arrives
in 2022.
A version of this article appears in the July 2019 issue of Fortune with the headline “The Numbers of ’69.”
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