TikTok took over VidCon, and YouTube is next
Pandemonium at VidCon is generally a good signifier of what people actually care about. Last year, it was YouTuber Tana Mongeau, who threw a disastrous, off-venue mini convention after being snubbed by VidCon. Before that, controversial personality Logan Paul caused a stampede just months after becoming one of the most detested YouTubers for his suicide forest video.
Ever since it began in 2009, VidCon — the premiere convention for online creators — has revolved around the who’s-who of YouTube. This year, YouTubers took a backseat to the creator scene’s new rockstars: TikTokers.
Conventions are a lot like high school — everyone wants to be invited to the best parties with the coolest people. This year, that party belonged to TikTok. It...