William Hill partners Income Access to revamp affiliate programme
William Hill US has linked up with marketing technology and services provider Income Access to expand and strengthen its affiliate program across the country.
Paysafe Group-owned Income Access will work with William Hill US to launch tracking and reporting tools to support affiliates in the US, with a particular focus on New Jersey’s igaming market
The bookmaker said that the partnership will also enable its affiliates to quickly launch campaigns, as well as benefit from flexible commission schemes and a comprehensive ad serving tool.
William Hill US currently operates over 100 sportsbooks across the US, including land-based, online and mobile platforms.