David Dobrik helped redefine YouTube culture four years ago, and people are celebrating
David Dobrik is celebrating four years on YouTube this week. It’s an odd anniversary, but the celebration happening right now on Twitter and Instagram is an acknowledgment of how much influence Dobrik’s videos have had on YouTube culture.
Dobrik, who has more than 13 million subscribers, started his career on Vine. When he came to YouTube in 2015 — alongside other popular Vine stars like Jake and Logan Paul, Lele Pons, and Liza Koshy — he brought the app’s quick-cut style with him, using short run times and fast cuts to his advantage. It propelled him to huge success, and it led to a wave of creators who copied him, many of whom continue to shape the site’s content today.
Leaning into the Vine aesthetic that made him popular put him in...