How to Create a Brand Presence in SERP

If you have noticed Google SERP (Search Engine Results Page) recently, you might have spotted that the landscape has certainly changed over the years. Now a typical SERP has space for ads, spinets, videos, etc. This is a major shift in the old and plain google pages that only had ranked links to create brand presence.

Google has brought these changes into effect to help the user have a great browsing experience. However, for brands, these elements along with SERP ranking tools ...