Now it’ll be “Instagram From Facebook” and “WhatsApp From Facebook”
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Whatever the rationale for the rebrand, it seems unlikely to stick.
Two of the digital world’s most potent brands are getting a revise. According to a new story by The Information’s Alex Heath, Facebook will rebrand Instagram and WhatsApp as “Instagram From Facebook” and “WhatsApp From Facebook,” respectively. A Facebook spokeswoman confirmed Heath’s reporting and explained that the company wants “to be clearer about the products and services that are part of Facebook.”