Apple will soon see the benefit of years of work in India
Apple’s painstaking efforts to unlock the market potential of India seem to be releasing the pent-up demand that exists there for its products.
Reaching people where they are
India’s market protectionism has been a big problem for Apple until relatively recently. Apple has worked closely with government agencies to try to find ways through these economic challenges.
It has invested in a major development hub at which it developed many of the huge improvements in Maps it is currently rolling out. It is manufacturing iPhones in the country, and recently supported the launch of a major Apple Premium Reseller store in Mumbai, India (the first of several planned openings, including in Bangalore and Delhi).