Apple fall from smartphone sales top three for first time in decade as customers turn away from iPhones

FALLING iPhone sales have seen Apple slip outside the top three smartphone sellers for the first time in ten years. It heaps pressure on the firm to make the new iPhone 11 — due in September — a hit. Apple, already trailing Samsung and Huawei in the number of handsets sold, is also behind little-known […]

FALLING iPhone sales have seen Apple slip outside the top three smartphone sellers for the first time in ten years.

It heaps pressure on the firm to make the new iPhone 11 — due in September — a hit.

Getty Images - Getty

Apple CEO Tim Cook finds himself looking up at the top three for the first time in a decade[/caption]

Apple, already trailing Samsung and Huawei in the number of handsets sold, is also behind little-known Chinese outfit Oppo. When Apple announced its results for April to June last week, it emerged iPhone revenue was down on a year earlier but it did not reveal sales figures.

However, analysts like IHS Markit monitor how many phones makers send to shops and mobile networks.

 

Shipments of the iPhone fell 15 per cent year-on-year in April to June.

IHS Markit said shipments of the iPhone had fallen to 35.3million, behind Oppo’s 36.2million. Huawei shipped 58.7million and Samsung 75.1million.

Apple made the top three smartphone seller list in 2009 and overtook Nokia to became No 1 in 2011. Samsung leapfrogged it a year later.

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