Kids are hungry for books about eco-activists, in what publishers call 'the Greta effect'

The soaring popularity of the feisty, outspoken environmental advocate – who is only 16 – has caused a rise in young people seeking stories about saving the planet. Publishers coin the new trend the “Greta Thunberg Effect” and are turning around children’s book about climate change in record time.



Publishers have pumped out books across a range of topics related to the environment, from endangered species to climate change, and sales have doubled in the last year, according to Nielsen...