5 Beauty Brands That Are Helping Stop The Amazon Rainforest Fires
At this point you've probably seen dozens of heartbreaking photos and videos of the fires raging through the Amazon rainforest in Brazil right now. With thousands of fires so substantial that you can see them from space, there's been a collective sense of urgency to help in any way possible.
Beauty brands, many of which use the Amazon's ample resources to source essential ingredients for their products, have begun to use their influence to help, launching campaigns to raise funds for charities and non-profits working to save this area and its massively important ecosystem. While plenty of these campaigns have been short-lived, with brands choosing to pick one day to donate 100% of its own profits to worthy causes, others have created more longer-term initiatives to help fight these flames.
Ahead, we've rounded five brands that are still collecting and matching funds for these charities that are still actively fighting to contain and extinguish these massive blazes.
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Pacifica
Through September 1, cruelty-free makeup and skin-care brand Pacifica is donating 5% of sales to Amazon Conservation, a non-profit that's been working to protect the western Amazon region and its indigenous communities since 1999.
Pacifica Body Butter Coconut - SPF 50 , $13.99, available at Target
Sunday Riley
Unlike many other initiatives, Sunday Riley is requiring no purchase of its own products to help this cause. Instead, the brand is matching all donations from its customers to the following six rainforest-focused charities: Amazon Conservation Association, Amazon Conservation Team, Amazon Watch, Rainforest Foundation U.S., Rainforest Trust, and Rainforest Action Network.
To make sure the donations are coming from actual clients and customers, you must subscribe to either the brand's mailing list or the Sunday Edit mailing list, and then send confirmation of donation from the charity to hello@sundayriley.com.
With donations accepted through the week of September 9 and individual donations capped at $500, the impact of this campaign could be substantial.
Sunday Riley Good Genes All-In-One Lactic Acid Treatment, $105, available at Sephora
Rahua
The beauty brand Rahua has long been fighting to protect the Amazon rainforests, with its environmentalist founders preserving more than 105,000 acres of rainforest since its launch in 2008. To further help this region, which supplies the ungurahua nut oil it uses in its products, the brand is donating 10% of all sales from its website to Land Is Life, which works directly with indigenous communities in the Amazon to get them the resources they need to help contain the fires.
Rahua Rahua Shower Gel, $30, available at Rahua
Cardea AuSet
Cardea AuSet, the plant-based skin-care and wellness brand, is donating 20% of all profits from its website through September 1 to Amazon Watch, a non-profit that partners with indigenous and environmental organizations to advocate for, protect, and preserve the Amazon’s vital ecosystems.
Cardea AuSet NOIRE Charcoal Mask, $38, available at Cardea AuSet
B3 Balm
The skin-care brand B3 Balm has created a limited-edition "Save The Amazon" set, which includes a facial oil, lip oil, and moisturizer. Retailing for $100, 100% of all profits are going to Rainforest Trust, which has worked to preserve millions of acres since its foundation in 1988, and the World Wildlife Fund, which is monitoring the animals impacted by these fires, through the end of September.
B3 Balm Save The Amazon Set , $100, available at B3 Balm
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