The startups that hack your devices, WeWon't, and Goldman Sachs ruffles feathers

• WeWork says it has a $3 trillion market opportunity and has signed up only 0.2% of its potential customers. Troy Wolverton spoke to real-estate experts who said those numbers don't add up.
• WeWork's valuation is confusing to everyone, even seasoned asset managers. Mutual funds offered by Fidelity, T. Rowe Price, and Hartford Funds all recently changed up the valuations they are putting on its shares. Those mutual funds do agree on one thing though: WeWork is classified as a real-estate company in all their filings.
• Graham Rapier talked to Santosh Rao, head of research at Manhattan Venture Partners, who explained why he thought WeWork's original valuation was way too high.
• Alex Nicoll talked to Convene CEO Ryan Simonetti, who said he was concerned that the "negative press cycle" around WeWork could throw the thesis behind the broader coworking and flex-space industry into question.
• And Becky and Dakin Campbell profiled Alice Takhtajan at JPMorgan and Kim-Thu Posnett at Goldman Sachs who are doing some of the heavy lifting in WeWork's IPO. 

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-- Matt

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In Business Insider's latest webinar, Headset CEO Cy Scott walks through how he put together the pitch deck that helped him raise a $12 million Series A. Scott was joined by Poseidon Asset Management partners Emily and Morgan Paxhia, who led the round. 

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