Etsy's stock jumps after Wedbush analyst turns bullish, bumps up price target

Shares of Etsy Inc. jumped 4.1% in premarket trading Friday, after Wedbush analyst Ygal Arounian turned bullish on the online crafts marketplace, citing a "critical mass" of new initiatives that is expected to drive growth and expand margins. Arounian raised the rating to outperform from neutral, and bumped the price target to $66 from $64, amid optimism over the outlook for Etsy Ads and free-shipping offering. "We particularly like the timing with both Etsy Ads and free shipping launching into the holiday season supported by Etsy's brand marketing push, where it is seeing early signs of strong [return on investment] on TV and social," Arounian wrote in a note to clients. The stock has tumbled 21.7% over the past three months through Thursday, while the Amplify Online Retail ETF has gained 5.4% and the S&P 500 has tacked on 4.1%.

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