To test their limits, these runners agreed to a data-fueled race with no finish line in sight

At the culmination of most running events, athletes drenched in sweat, exuberant and exhausted, cross the finish line with a final burst of determination.

ASICS wanted to know: Is this really the logical end goal? What if the finish line is actually a barrier — a limit that keeps athletes from knowing what they’re truly capable of?

To test this theory, ASICS decided to host a new sort of race — one with no finish line at all. The run took place on the otherworldly Bonneville Salt Flats in northwestern Utah. The purpose was to test out ASICS’ innovative new footwear technology, GLIDERIDE™, a shoe scientifically engineered to reduce energy loss. Read more...