IMI, the organisation that represents the recorded music industry in India, today released the Digital Music Study 2019, which examines the ways in which music consumers aged 16 - 64 engage with recorded music in India.Report highlights:* Music listening is up. Respondents typically spend 19.1 hours per week listening to music - higher than the global average of 18 hours. This equates to about 2.7 hours - or the equivalent of listening to 54 three-minute songs - daily.* Most people (80 per cent) identify as 'loving' or being 'fanatical' about music. Much higher than the global average of 54 per cent.* Older age groups increasingly embrace audio streaming services. Engagement with audio streaming in India is strong, with 90 per cent of all respondents accessing a music streaming service in the past month - up by about 7 per cent over 2018. The highest rate of growth for engagement is in the 16 - 24-year-old age group, with 97 per cent of that group accessing a ...
