M&M expects hike in demand in Bihar during festive season

Mahindra & Mahindra Ltd on Wednesday said it is expecting a spurt in demand in Bihar during the upcoming festive season, despite a slowdown in the economy.

The optimism is based on factors like a good monsoon, resulting in a spike in rural income and liquidity, besides the recently-announced "positive government initiatives", MD Pawan Goenka told reporters here.

Bihar, he said, has been a key market for the company.