ATDC joins hand with Instagram to promote Assam tourism

The Assam Tourism Development Corporation (ATDC) has joined hands with social media platform Instagram and launched the hashtag #AwesomeAssam to promote the state across the globe.

An exhibition has also been organised showing select photographs of Assam in Instagram along with a workshop for tourism stakeholders for making best use of the platform's power of visual storytelling.

"Tourism in Assam is poised to enter a new phase with ATDC's collaboration with Instagram to promote tourism for the state with a formal unveiling of the hashtag #AwesomeAssam by Instagram on Saturday," the ATDC said on Sunday.

Assam is one of the most vibrant states in the country and is known for the mighty Brahmaputra, Kaziranga National Park, different monuments and picturesque tea estates.

"Assam is one of the most beautiful states of India and the government is investing significantly to attract tourists to the state. Assam Tourism has in the past few years launched a massive publicity and