Opera jumps on tracking blocker bandwagon
Opera Software today upgraded its namesake browser to version 64 and joined rival Firefox in tackling ad trackers.
"We consider ad blocker and tracker blocker to be basic privacy features," Joanna Czajka, product director, wrote in a post to a company blog. (Opera has had a baked-in advertisement blocker for more than three years; only the anti-ad tracker is new.)
Details about the ad-tracking mechanism were surprisingly sparse. Unlike Mozilla, which has repeatedly detailed its efforts to curtail tracking, Opera did not describe what kinds of trackers - there are many - it would block.