From Rita Ora to Vicky Pattison, celebs are cashing in on the latest Instagram trend by posing NAKED in the bath
WHEN most of us go for a bath, we are probably looking forward to a well-earned rest in a hot, soapy tub – hopefully undisturbed.
But a new social media trend has turned that idea on its head and seen the bathroom double up as the influencer workplace.
Celebrities have thrown open the doors to turn a relaxing soak into a photo opportunity with perfectly placed products they can plug . . . before pulling out the plug.
And these “bath-fluencers” know how to pimp their tubs.
Mariah Carey adds cold milk to soften her skin, while Gwyneth Paltrow swears by hot baths filled with magnesium salts.
Here, Jenny Francis looks at the new fad of bath-fluencers and what they get up to in the bubbles.
Vicky Pattison
The Geordie Shore personality, 31, sported a spa towel on her head for this eye-catching shot.
Vicky was promoting gold masks by beauty brand Iroha Nature, which she has teamed up with.
Rita Ora
What better way to flog tickets for your gigs than by posting a picture of yourself in the tub, while telling everyone you are getting clean to perform?
The singer, 28, did exactly that for one show, proudly posing for this revealing picture.
Bet she smelt good, too.
Tess Daly
Strictly Come Dancing host Tess, 50, swapped the glitz and glamour of the dancefloor for some well-earned TLC.
Jumping out of the tub, wearing just a towel, the TV presenter used the rustic backdrop of celeb hangout Soho Farmhouse, Oxon, to plug energy and vitamin tablets Wellwoman Energy.
Olivia Buckland
The Love Islander does not bathe alone . . . she ropes in her cute French Bulldog pup Winnie.
The 25-year-old reality star, married to co-star Alex Bowen, posted this snap to plug a face mask by Skin Republic, while offering her followers a juicy discount.
Gwyneth Paltrow
She is the queen of wellbeing, as the actress is known for her love of products that promote “self-love” – and help line her pockets.
The 47-year-old’s website GOOP sells everything from crystal eggs to vagina steaming, but this fresh-faced bath snap is for her magnesium bath salts.
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Kourtney Kardashian
No stranger to social media promotion, mum-of-three Kourtney, 40, took to Instagram in a bubble bath at a time that just so happened to coincide with the launch of her new website Poosh.
But eagle-eyed fans queried whether Photoshop had been used as the top of her left thigh seemed to have totally disappeared…
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