SK-II Reimagines its Legendary PITERA™ Story through a New and Bold Facial Treatment Essence Limited Edition
First discovered 39 years ago in Japan, the legendary story of SK-II’s PITERATM comes to life with a modern twist. Think – manga, mixed reality and music. Introducing the new Fantasista Utamaro Limited Edition Facial Treatment Essence that celebrates the Power of PITERATM while paying tribute to its Japanese heritage with three artistic and captivating […]
The post SK-II Reimagines its Legendary PITERA™ Story through a New and Bold Facial Treatment Essence Limited Edition appeared first on Marie Claire Malaysia.
First discovered 39 years ago in Japan, the legendary story of SK-II’s PITERATM comes to life with a modern twist. Think – manga, mixed reality and music.
Introducing the new Fantasista Utamaro Limited Edition Facial Treatment Essence that celebrates the Power of PITERATM while paying tribute to its Japanese heritage with three artistic and captivating designs.
The Limited Edition Fantasista Utamaro Facial Treatment Essence
As much as I love how iconic the original bottles of SK-II Facial Treatment Essence are, I couldn’t help but awe at the new limited edition manga-inspired bottles. Its intricate and imaginative designs didn’t only catch my eye, but also the rest of the team’s.
Specially designed by Japanese artist, Fantasista Utamaro, his artwork blends the traditions of Japanese craftsmanship with modern Japanese pop culture. With that, he hopes the “collaboration captures the world’s love for Japanese culture, or is an invitation for people to learn more about it.”
However, the merging of the PITERATM heritage story with modern waves of Japanese culture doesn’t stop there! SK-II is also exploring the realm of mixed reality by collaborating with virtual human, imma, which gives the whole campaign a futuristic, modern feel.
The Power of PITERATM
Legend says that it all started in a sake brewery in Japan where a chance observation of an old Toji’s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the Power of PITERA
.
The PITERATM Essence has always been a favourite of mine and played a big role in my journey towards crystal clear skin. I love pairing it with SK-II’s RNA Power and GenOptics Aura Essence to maximise results! And now, the uniqueness and colours of the limited edition designs will add to the fun patting experience of it.
See, the “miracle water” is truly one of a kind, as the magic of the PITERATM Essence has made my skin feel softer than ever and restored its youthful look. But don´t let me vouch for it, you can try its transformative powers yourself and unlock your true skin potential, leaving you and your skin feeling best as can be.
Where to Buy
SK-II’s Limited Edition Fantasista Utamaro Facial Treatment Essence will be available at all SK-II counters from November 1st 2019.
This is a sponsored article in partnership with SK-II, all opinions are my own.
The post SK-II Reimagines its Legendary PITERA™ Story through a New and Bold Facial Treatment Essence Limited Edition appeared first on Marie Claire Malaysia.