- Soufflé pancakes have been blowing up in Japan since 2014, and Flipper's is one of the most well-known chains. It's the first time a Japanese chain has come to New York City, but Taiyaki, a TK TK cafe in the East Village, began selling its version of soufflé pancakes in fall 2019.
- Customers are willing to wait upwards of an hour to try a meal that takes just two minutes to consume.
- The pancakes, made with whipped egg whites, are so fluffy and light you can't use a knife to cut them.
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