Last McDonald’s cheeseburger in Iceland won’t rot, is metaphor for capitalism
On October 31, 2009, the last McDonald’s in Iceland closed for good. In the spirit of scientific curiosity, a Reykjavik marketing consultant named Hjörtur Smárason got in line and purchased a cheeseburger and fries. He’d heard that McDonald’s food never decomposed and he wanted to test that theory. He stuck it on a…