Ferrari looks to capitalize on brand name as it promises faster growth
Filed under: Design/Style,Earnings/Financials,Ferrari,Luxury,Performance
Strong sales of Ferrari's Portofino and 812 Superfast models enabled the Italian luxury carmaker to raise its outlook on Monday, with a new brand strategy promising even more growth. Ferrari's Milan-listed shares rose as much as 7.4% to an all-time high of 155.15 euros after it reported "solid" third quarter results and signalled a strong year ahead. The 'Cavallino Rampante', or 'Prancing Horse', launched a plan to enhance its brand through new apparel and accessory collections, enteContinue reading Ferrari looks to capitalize on brand name as it promises faster growth
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