Asus brings in AMD-powered devices to woo Indian gamers

Taiwanese tech major Asus in partnership with chip maker AMD has rolled out a slew of computing devices in the Indian market, aimed at consumer segments including gamers.

"The notebook PC market de-grew but Asus has recorded a growth of 60 per cent. We are aiming for a 18-20 per cent market share in the consumer segment by end of 2020, driven by gaming and ultrathin devices," Asus India Head of Consumer Notebooks and ROG Business Arnold Su told PTI.

AMD India Managing Director, Sales, Vinay Sinha also pointed out that the fastest growing segments within the consumer segment are ultrathin and gaming.

"Over 40 per cent of India are millennials and this on-the move generation is really looking for lifestyle products. This fundamental behavioral shift is making us in the industry come out with sleeker notebooks with high performance horsepower, better battery life, 4K streaming etc. In fact, this is becoming the new norm and getting standardised," he said.

Asus on Tuesday launched ...