Branding Ukraine: Lip-Synching a Happy Tune
Several TV that is international recently began rotating Euro 2012 promotional videos “High time for you to see Ukraine.” These minute-long videos invite audiences to come calmly to a nice-looking and little-known Eastern country that is european one with ideal, clean streets and populated by nice-looking, athletic individuals. This advertising is a component of a brand new technique to improve Ukraine’s image abroad at the behest of last year’s Foreign Ministry initiative. Some top official decided the nationwide image needed an urgent facelift and our Foreign Ministry has attempted to strike this task that is nigh-impossible.