2020 will be here before we know it, and if you’re like me, that means that you’re already looking ahead to how you can improve your e-commerce business in the year to come. While there are many things you can do to improve the profitability of your e-commerce brand, such as improving your supply chain or ensuring that your website is accessible for disabled users, few things will prove more important than properly implementing data analytics. With quality data analytics and business intelligence tools, you can pull from a wide range of data sources — such as sales numbers, marketing…
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