Kawasaki becomes title sponsor of AMA Pro Road Racing Devil’s Showdown

11:38 a.m.

Kawasaki Motors Corp., USA and New Jersey Motorsports Park have announced a new partnership that will see the manufacturer become the title sponsor for AMA Pro Road Racing’s visit to New Jersey Motorsports Park this fall.

The weekend of September 13-14, 2014 will be branded as the Kawasaki Devil’s Showdown, and will feature AMA Pro SuperBike, AMA Pro GoPro Daytona SportBike, AMA Pro SuperSport and AMA Pro Vance & Hines Harley-Davidson Series classes.

“Kawasaki is excited to join forces with NJMP in sponsorship of AMA Pro Road Racing’s event in New Jersey to celebrate the 30th anniversary of the Ninja motorcycle and its rich racing heritage,” said Kevin Allen, Manager, Public Relations and Brand Experience. “We look forward to engaging with our fans and sharing in this Ninja experience.”

The Kawasaki Devil’s Showdown in Millville, N.J. is the last scheduled event of the 2014 AMA Pro Road Racing season and is expected to be a pivotal, perhaps championship-deciding weekend.

The post-Labor day event will kick off on Friday, September 12th at the Park’s Finish Line Pub with a Bike Night, featuring live music, food and drink specials, rider appearances, giveaways and more.

Additional fan activities and events will be announced shortly.

“We’re very pleased to welcome Kawasaki as a partner and to add this exciting sponsorship to our AMA Pro Racing event in September,” said NJMP General Manager/COO. “We look forward to a great event, and the Kawasaki presence and activation will be a major part of that.”