This big egg company will now show you 360-degree look at where your eggs come from
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Vital Farms is launching a way for you to check in on the lives of the chickens that lay your eggs so you can decide if they live up to your expectations.
Terms such as cage-free, free-range, and pasture-raised turn up a lot when you’re shopping for eggs. But do you really know what they mean? What does a pasture-raised chicken have that a free-range one does not? Vital Farms now has the answer. The company is letting customers take a 360-degree look at the specific farm their eggs came from, as part of what it’s calling its Traceability program.