Box Office: Is Star Wars Back at Square One?

It took Disney six years to make back the $4.05 billion it spent to acquire LucasFilm and then a mere two more years to nullify all of the progress it made toward reviving the Star Wars brand. Now, Bob Iger is left with marquee IP that is about as damaged as it was back when he first bought it from George Lucas. Disney is suddenly in the same exact position WB was in just three years ago when Batman ...