UK shuts down aggressive vitamin supply firm with Indian call centres

A company which used call centres in India to sell vitamin and healthcare supplements using high pressure sales tactics has been wound up in a British court.

The UK's Insolvency Service said on Monday that it had conducted confidential investigations after it received complaints about Young Forever's trading practices.

"Young Forever's victims were the elderly and the vulnerable and many more people will be protected from their aggressive sales tactics thanks to the court's decision to wind-up the company," said Irshard Mohammed, Senior Investigator for the Insolvency Service.

Investigators discovered that the company sold vitamins and healthcare supplements through cold calling members of the public who were either elderly or vulnerable.

The court also heard that Young Forever's marketing and sales techniques were improper, applied excessive mark ups in excess of 1,000 per cent and the company failed to maintain or preserve adequate records.

"Young Forever used call centres based in .