If Premier League clubs want recognition for work off the pitch then rejecting sponsorship from bookies is the way forwardIn a climate of serious concern finally rising about football’s drenching with gambling adverts, Everton showed a glimpse of a better future at their home match with Crystal Palace on Saturday. Rather than promoting to the watching world Everton’s sponsor, the Kenyan betting giant SportPesa, the players wore a name across their shirts that looked very much more appropriate for the self-styled “people’s club”: their own Everton in the Community programme.It was a one-off, Everton taking advantage of the single match a season when clubs generally can promote a good cause rather than their commercial sponsor, which, for 10 ...
