The up-and-coming talent at top PR firms like Weber Shandwick and Ketchum includes a data whisperer, crisis communications pro, and events maestro

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• Public relations is facing a time of great opportunity and challenge.
• Marketers need PR as people are getting harder to reach with traditional advertising, while demanding PR firms show their work is actually driving results.
• We identified 16 rising stars at top PR firms like Edelman, Ketchum, and MSL who are using data in new ways, helping their firms grow their capabilities, jumping on trends, and managing clients' crises.
• Read on to get a peek at them and read the full list on BI Prime.
• Visit Business Insider's homepage for more stories.

Public relations is facing a time of great opportunity and challenge.

Companies have to tell their stories better than ever to a public that's avoiding traditional ads and demanding more of corporations. But these companies are also demanding accountability of their agencies.See the rest of the story at Business Insider

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