David Gold Appointed As New President Of Hisense USA

Gold will oversee all aspects of sales, marketing and operations across all product categories as well as set the long-term strategy for the region and the expansion of Hisense’s Home Appliances’ product lines.

Hisense, a multinational consumer technology manufacturer and one of the largest television brands in the world, recently announced the appointment of David Gold to President of Hisense USA & Hisense Americas.

In David Gold’s new role as President, he will oversee all aspects of sales, marketing and operations across all product categories as well as set the long-term strategy for the region and the expansion of Hisense’s Home Appliances’ product lines.

“I’m incredibly proud to be a part of the progress we’ve made at Hisense alongside Mr. Zhu, and honored to take on a larger role in the company’s success,” said Gold in a statement. “We prioritized product quality and performance in the U.S., and that focus has proven highly effective. Hisense has grown to be a leader in the U.S. consumer electronics market. I aim to maintain that momentum by expanding the brand even further across multiple categories, streamlining operations, and continuing our deep commitment to innovation, quality and performance.”

Gold replaces Alex Zhu, the former President and CEO of Hisense USA. Mr. Zhu was promoted to the new role of President of Hisense International. Additionally, Yunfang Feng was appointed Senior Vice President of Hisense USA, and will oversee Supply Chain, Customer Service & Administration. Since the brand’s U.S. launch in 2009, Hisense continues to grow rapidly, proving to be a major force in the consumer electronics and home appliance industries.

“Hisense USA has reached exciting milestones in recent years, and plays a significant role in our success as a global brand,” said Dr. Lin Lan, EVP of Hisense Group, Chairman of Hisense International in a statement. “His appointment as President is a further step in the transformation of Hisense into a global company. Mr. Gold will be responsible for the operations and growth initiatives in our most important overseas market, and I look forward to the progress and new accolades that his leadership and experience will undoubtedly bring to the company.”

Hisense USA Corporation offers a range of technology products including televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers. Hisense Company Ltd. is a multinational consumer technology manufacturer and one of the largest television brands in the world, holding the number one TV market share position in China for 16 consecutive years.

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