Post lockdown, online-to-offline strategy to get prominence in retail industry: LOTS Wholesale

More and more retailers will be bound to cling to e-commerce platforms and mobile apps as the prevailing situation amid coronavirus lockdown is expected to lead to shift in consumer behaviour, according to LOTS Wholesale Solutions.

Subsequently, there will be a need to have an omni channel strategy -- Online to Offline (O2O) -- for the retail industry in order to cater to the changing needs of consumers.

LOTS Wholesale Solutions, a wholly-owned subsidiary of Siam Makro Public Co Ltd - Thailand's leading cash and carry operator, said there will be an impact on its business due to the current situation as both industry and suppliers are facing problems ranging from shutdowns, labour shortages, supply chain disruptions, etc.

"No doubt, there will be some impact of this current situation in the near future. However, in phase-II of the lockdown the situation will normalise with time and the retail sector will embark on its journey towards recovery, albeit slowly," LOTS Wholesale Solutions .