Tanishq brings Akshaya Tritiya online this year

Tanishq, the jewellery brand from

the house of Tata, on Sunday announced its plans of taking Akshaya Tritiya sales online this year with jewelleries shut due to the COVID-19 lockdown.

The offer is on from April 18 to April 27 on its e- commerce platform; www.tanishq.co.in.

Once the situation returns to normalcy and services resume, the customers can either opt to go to the store and pick up their jewellery or get it delivered to their doorstep, Tanishq said in a statement.

Akshaya Tritiya is also a traditional anchor for a lot of Tanishq's customers, with nearly 54 per cent of its regular Akshaya Tritiya buyers expressing their interest to pursue the tradition of bringing gold as a harbinger of good times, it said.

Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited, said: Contactless shopping experience throughout will be a new experience for us and for our customers as well. We have trained our retail team in the process. They are prepared to deal with our ..