Barring delivery of non-essentials by e-commerce will disappoint consumers, small biz: Amazon India

After the government barred delivery of non-essential items through e-commerce platforms, Amazon India on Sunday said the new guidelines will disappoint consumers whose list of essentials had expanded to 'work from home' and 'study from home' products, as well as small businesses, sellers and manufacturers.

The company asserted that it will continue to follow the guidelines and deliver essential products and work closely with authorities for expedited processes to make safe deliveries of priority products possible.

Stating that Amazon India is fully committed to the vision of the government to keep the citizens healthy, a company spokesperson emphasised that the need of the hour is to ensure the safety of citizens first, serving their needs while they stay at home.

"The new guideline will disappoint not only the consumers whose list of essentials had expanded to work from home and study from home products but also the thousands of small businesses, sellers and manufacturers across the