For most small businesses, April will be much worse than March
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Procter & Gamble’s sales rose 10% in its third quarter, which ended in March, thanks to American consumers stocking up on staples like toilet paper heading into the coronavirus lockdown. That suggests that in April, as the pandemic continues and such products continue to be scarce from local grocery stores, P&G is one of the “stay at home” names likely to benefit even more in April than it did in March.