Commercial breakdown: 2020 Toyota Owners 150
Sunday brought us another race in cyberspace, this time at virtual Richmond Raceway. William Byron is rapidly becoming an iRacing V.I.P., and NASCAR fans are enjoying races that never get called for bad weather. However, commercials remain a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Toyota Owners 150
Start time to record race/commercial periods: 1:11 PM
End time to record race/commercial periods: 2:37 PM
Total minutes of complete race broadcast: 86
Minutes of race broadcast: 71
Minutes of traditional commercials: 15
Total number of commercials: 34
Total number of companies or entities advertised: 26
Companies seen the most in commercials during this broadcast: 2020Census.gov (4 times); iRacing.com (2 times); Chevy (2 times); Kia (2 times); Progressive (2 times); Cricket (2 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘Big Bang Theory’ and ‘2½ Men’ – 1
‘2 ½ Men’, ‘Big Bang Theory’ – 1
‘Ultimate Tag’ on Fox fox.com/ultimate-tag – 1
Total: 3
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 1
Total: 1
Restaurants/Food
Burger King burgerking.com – 1
Red Bull redbull.com – 1
Whole Foods wholefoodsmarket.com – 1
Total: 3
Beer/Alcohol
Sam Adams samueladams.com – 1
Total: 1
Car/Truck/Bike
Chevy chevy.com – 2
Kia kia.com – 2
Advance Auto advanceautoparts.com – 1
Total: 5
Insurance/Health
Progressive progressive.com – 2
CoronaVirus.org #AloneTogether – 1
CoronaVirus.org #AloneTogether (various NASCAR drivers) – 1
FeedingAmerica.org/coronavirus – 1
Total: 5
Wireless Phone
Cricket mycricket.com – 2
Total: 2
Home Improvement
Craftsman craftsman.com and Lowes.com – 1
Kioti tractors kioti.com – 1
Total: 2
Financial
2020 Census 2020census.gov – 4
QuickBooks.com/SmallBusinessHelp quickbooks.com/smallbusinesshelp – 1
Total: 5
Legal
Harry S. Cohen & Assoc. medmal1.com – 1
Romanow Law Group romanowlawgroup.com – 1
Total: 2
Technology
iRacing iRacing.com – 2
Apartments.com – 1
IBM ibm.com – 1
Total: 4
Products/Services for the Home and Personal Use
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
1:11 PM – 1:14 PM – 3 1:14 PM – 1:16 PM – 2
1:16 PM – 1:30 PM – 14 1:30 PM – 1:33 PM – 3
1:33 PM – 1:37 PM – 4 1:37 PM – 1:39 PM – 2
1:39 PM – 1:55 PM – 16 1:55 PM – 1:58 PM – 3
1:58 PM – 2:07 PM – 9 2:07 PM – 2:09 PM – 2
2:09 PM – 2:18 PM – 9 2:18 PM – 2:21 PM – 3
2:21 PM – 2:37 PM – 16 2:37 PM – checkered flag
Total race brdcst time: 71 Total comm. brdcst time: 15
Number of companies featured during broadcast: 12
(iRacing.com; NASCARFoundation.org/Response; FeedingAmerica.org; Fox Bet Super 6 app; Coca-Cola; Busch Beer; Toyota; Geico; Progressive; FedEx; Xfinity; ‘Race Hub’ on FS1)