Don't think OTT will dismantle cinema viewing habit, they can happily co-exist: Sharman Joshi
Actor Sharman Joshi says audiences might be watching more content on the digital platform due to the countrywide lockdown but they still have a strong appetite for experiencing movies on the big screen.
With the country still in lockdown due to the coronavirus pandemic, there is a resurgence of the theatrical vs streaming debate.
Cinema houses across all over the country have been shut to enforce social distancing and that has given a rise in the viewership of content on the digital platforms.
Sharman believes people have a strong desire to watch movies in theatres and this will ensure the survival of cinema houses.
"The desire of people under lockdown at home, including me, is to step outside, go for dinner, meet some friends or watch a movie. These are the things you usually do when you step out.
"Cinema is a wholesome experience, this big screen spectacle and the excitement it offers to people. Cinema, OTT platforms and TV will continue having their own spaces," Sharman told ...